Cohenta vs. in-house
What an in-house team really costs
Five specialist salaries: about $382,000 a year before overhead. One engine covers what headcount alone can’t.
A video editor is a $70,980 median wage, a graphic designer $61,300 (BLS, May 2024). A new format tends to mean a new specialist.
Video, image, copy, decks, landing pages — every format from the same run. No new hire attached.
Marketing roles average 48.6 days to fill (LinkedIn’s 2023 analysis of ~178,000 US hires) — the fastest function measured, still near seven weeks.
A channel is an account you already own, connected in your environment — 17 publish that way.
Benefits take 29.9% of what private employers pay per hour (BLS, Dec 2025); SHRM’s 2025 benchmark puts a non-executive hire at $5,475 before day one.
Flat published tiers on the pricing page — the number shown is the number billed.
Martech took 23.8% of 2024 marketing budgets (Gartner), all-in SaaS runs $4,830 per employee per year (Zylo, 2025), and one mainstream hub starts at $800 a month plus $3,000 onboarding (HubSpot).
Nothing new to adopt. @Cohenta answers in Slack, Teams, ChatGPT, and Claude — CLI and API included.
LinkedIn puts marketing turnover at 17%, the highest of any job function; the 2024 Mentally Healthy survey found 70% of media, marketing and creative professionals across Australia, New Zealand, the US and UK burned out in the past year.
The production load moves onto the engine; strategy and the final say stay with your people.
Side by side
Every gap is a requisition.
The left column prices each gap as the market does. The right: what it costs when the system covers it.
The payroll ledger
Five salaries before anything ships.
Five roles: content, social, design, video, ops. Published pay; the lighter band is fully loaded cost.
The bars sum to about $382,000 in base pay — back-of-envelope arithmetic, not a study. At the 1.25–1.4× true-cost multiplier MIT’s Joseph Hadzima documented in 2005, the bench runs roughly $477,000–$535,000 a year before tools, media, or recruiting.
The sources argue at the edges: Payscale’s social-media median is $61,000 to Glassdoor’s $71,777 average, and Glassdoor’s content-manager total pay reaches $111,456. Every version still lands in the same neighborhood — and BLS puts the marketing-specialist median at $76,950 against $49,500 for all US workers.
Coverage math
One team can’t staff both lists.
Every format the campaign needs, every channel it ships to. One run produces the set and reports back.
A single brief, the whole campaign
every asset typeOne brief becomes a governed campaign — one run, not a ticket queue.
Channels connect instead of hiring
17 channelsConnect an account once; the system publishes there from then on.
Every locale from one source
13 languagesThirteen languages, no translation queue. Locales ride with the run.
Pixel-identical on every re-render
deterministic renderingAssets render model-free from a spec. Rerun it — same pixels back.
Ranges, not point promises
P10–P90 forecastsForecast bands from P10 to P90 — a spread with odds attached.
The human column
Overload is a line item too.
The strain keeps showing up in surveys. Our reading: a volume problem. Move the volume; the jobs get better.
Marketing Week 2025 Career & Salary Survey, 3,500+ marketers.
Those aren’t hiring problems — they’re throughput problems: the same person plans the calendar, produces the assets, loads the channels, and reports on all of it. A team directing Cohenta hands the throughput to the system and keeps the judgment. A human holds the last gate on every campaign — by design.
Asked plainly
The questions teams actually ask.
How much does an in-house marketing team cost per year?
In-house team, agency, or AI tools — which is right?
Does Cohenta replace our marketing team?
What does Cohenta cost compared with a hire?
What work stays with our team?
Next step
Run the comparison on your brief.
A walkthrough traces a real campaign — your channels, your material, a run held for your go-ahead.